Narrowing down finalists is always a tough call. These concepts rose to the top of our expert panel rankings for uniqueness, marketability and purchase intent.
Sidnee Rushing started selling her homemade lemonade at her church’s annual bazaar in 2016, when she was only 5 years old. Now it’s sold at festivals and events in and around Atlanta and through a purveyor of locally sourced organic foods.
Sidnee’s Homemade Lemonade is made with organic fruits, alkaline water and no preservatives. Fruit-infused flavors include Original, Strawberry, Blueberry, Blackberry, Raspberry and Wild Cherry. It’s currently available in gallon, half gallon and 16-ounce containers.
Chef Sidnee gives back to her local community by donating a portion of her profits to purchase Toys for Tots each year. Another portion is allocated to her Path2College 529 Plan. For purchase information and more, visit sidneeslemonade.com.
Datassential Insight: Research showed strong purchase interest but moderate uniqueness. Sidnee’s Lemonade could look for ways to further differentiate their product — for example, by highlighting the brand’s charitable giving, which the majority of the respondents liked.
This plant-based, sippable soup in a bottle is a healthy snack for consumers on the go. After graduating from the Institute of Integrative Nutrition, Simply Soupreme CEO and founder, Jackie Greene, began preparing nutritional meals for people who wanted to eat healthier but couldn’t seem to find the time.
Simply Soupreme uses locally sourced ingredients that are gluten- and dairy-free, non-GMO and organic whenever possible. Soups are HPP-processed instead of pasteurized to extend shelf life and to maintain essential vitamins, minerals and enzymes. Flavors include Tomato Basil, Mushroom Thyme, Beet Thyme, Raw Cucumber, Carrot Ginger and Roasted Red Pepper.
Green suffered from hypoglycemia for years before finding relief with a plant-based diet. The company represents a shift away from highly processed canned soups and promotes the detoxifying benefits of the product. Her soups are ready to drink and designed to be enjoyed chilled. For more information and to order online, visit simplysoupreme.com.
Datassential Insight: The brand was perceived as exceptionally unique, but could benefit from more familiar ingredients for balance. Respondents said they would consume Simply Soupreme as a healthy option for all dayparts (breakfast, lunch, dinner and snacks).
Entrinsic Health Solutions developed this amino acid-based health drink to help manage GI dysfunction and the unique nutritional needs of people receiving cancer treatments. Dr. Sadasivan Vidyaasagar discovered the idea for the product when studying the effects of ionizing radiation on astronauts during long-duration space travel.
enterade provides select amino acids, sodium and potassium to rebuild and protect the GI tract and deliver total body hydration. The glucose-free formula is lightly sweetened with stevia leaf extract. Flavors come in Original Vanilla and Refreshing Orange.
The product is packaged in a stock PET bottle topped by a 38mm clear polypropylene Silgan stock closure selected specifically to withstand hot-fill processing temperatures up to 185 degrees. enterade is available without a prescription, but should be used under supervision of a your healthcare provider. For more information, visit enterade.com.
Datassential Insight: enterade scored very high on uniqueness. Respondents were most favorable to the product’s strengthening and health aspects for chemotherapy patients.
This refreshing, cold-pressed juice swaps out the sugars and carbs associated with fruit juice and replaces them with protein and good fats that come from almonds. Origin Almond founder, Jake Delon, a minority business owner who struggled with childhood obesity, developed the idea to combat the threat that hidden sources of excess sugar pose to public health.
The line of ready-to-drink juices are vegan-, paleo-, keto- and diabetic-friendly and contain no dairy, grains, gluten, added sugar or soy. It comes in five different flavors designed to provide a variety of nutritionally functional benefits: Lemon Ginger Daily Detox, Turmeric & Ginger Golden Restore, Piña Colada Coconut Refresher, Matcha+ Super Greens and Hemp Mojito Calm Refresher.
Origin Almond Juices are packaged in HPP-compliant bottles capped by Silgan’s stock plastic 38mm DBJ enclosure in the brand’s distinct yellow color. The zero-waste company uses the entire almond seed to make the juices, harvests the inner shell for clean-burning bio fuel and the outer shell for livestock feed. Order online at originalmond.com.
Datassential Insight: Origin Almond’s SCORES report showed that consumers were intrigued by the concept but uncertain that it would taste good. In response, the company made changes to its packaging graphics to include tasty-looking visual food cues.